Why UGC?real people, real stories
UGC is authentic content created by real people rather than by the brand itself.
Think of it as today’s word of mouth. People connect with faces, voices and everyday moments — so content that feels real helps your brand build discovery, engagement and trust.
- Authentic
Real people, real moments
- Relatable
Content audiences see themselves in
- Scroll-
stoppingMade for the feed, not the billboard
Frequently asked questions
What is UGC?
UGC (user-generated content) is authentic content created by real people rather than by the brand itself — for example a product demo filmed at home and shared as an Instagram Reel. It works like modern word of mouth.
What kind of UGC does Murphy create?
Murphy creates UGC videos and Instagram Reels that show products in real, everyday life: kitchen tools and appliances, home decor, cleaning essentials, family and kids products, pet products and outdoor gear.
Which brands has Murphy created UGC for?
Brands featured in Murphy’s content include Astercook, AMZCHEF, YOIMOIMO, Best Sweetie, BEAUTYPEAK, EHEYCIGA, Dojo Care, Sunnecko, Dancemoon and SKOK. Each video has its own page in the UGC portfolio.
Where is Murphy based?
Murphy is based in Maryland, US. As a UGC creator she films content at home and works with brands remotely.
What makes Murphy’s UGC different?
Murphy is an interior designer and a mom. Her background in design brings an eye for detail and aesthetics, and motherhood brings a real-life perspective — so products are shown in a way that feels natural and relatable.
Where can I watch Murphy’s UGC videos?
All videos are in the UGC portfolio at https://createbymurphy.com/portfolio/ and on Instagram at @murphycreates.
How can my brand work with Murphy?
Email createbymurphy@gmail.com with a few words about your brand and product, or send a message on Instagram at @murphycreates.
